Digital Business Management

Who will lead us tomorrow: humans or robots? The future, when drones deliver packages to our homes, smart devices create our shopping lists and artificial intelligence assists us in making decisions at home and in business, is just around the corner. If you share similar future vision, then this program is tailored for you.

Virtual reality, artificial intelligence, robotics, the Internet of Things, or big data have fundamentally changed the way businesses are run. The implementation of such changes requires specialists with a good knowledge of business operations and ability to successfully integrate the latest technologies to develop the companys activities.

After graduation:

  • You will gain skills of deep analytics and new technology application in business companies;
  • You will be the change initiator, helping companies to transform by integrating the latest digital technologies in various spheres: marketing, finance, process management, sales, production or service delivery, and much more.
  • You will learn project management, change management, robotic process automation in company activities;
  • You will be able to work in interdisciplinary teams together with IT and other professionals.

This program was designed in close cooperation with Danske Bank and Invest Lithuania.

Location Kaunas
School of Economics and Business
Cycle First cycle
Field Management
Language Lithuanian, English
Study mode and duration Full-time studies - 4 y. (Day-time)
Degree awarded Bachelor of Business Management


Becoming most in-demand specialist

According to the Future of Job Report 2020, digital transformation professionals and business development professionals are in the top ten most sought-after specialities of the future.

In 2020, there were more than 300 jobs vacancies in Lithuania related to digitalization projects or digitalization management published on Linkedin platform.

Business awaits you during your studies

While studying you will have the opportunity to create real innovative solutions for companies hand-in-hand with different field specialists and business mentors. Practical application of theoretical knowledge will boost creativity, as well as develop entrepreneurial and interdisciplinary teamwork skills. Such hands-on experience will allow competing in the labour market right away.

Lecturers - professionals

The lectures will be given by the representatives of Danske Bank Robotic Process Automation Department and professionals who successfully create modern solutions for business development. You will have the opportunity to participate in remote courses developed by partners UiPath Academic Alliance and earn a certificate, confirming your competencies in the field of intelligent process automation.

Helping businesses grow

After graduation, you will learn both the general management principles and digital technologies trends, you will be able to assess the opportunities and challenges they provide, make decisions upon their application, as well as manage and implement digital transformation in organisations.

A student who chooses BA+ competence, acquires the knowledge and skills in an additional study field, and discovers new career prospects.


BA+ competence blocks offered in KTU Bachelor’s study programmes can be an alternative study plan for:

  • the specialisations;
  • individual set of modules;
  • the subjects providing deeper knowledge of the study field.

Acquisition of the competence is certified by the issue of KTU certificate and entry in the diploma supplement.


What will you be able to do?

Assess the pros and cons of digital technology.

Apply digital technology solutions in the company’s marketing, finance, process management, sales, production or service delivery spheres.

Successfully manage and implement digitalization projects.

Work effectively in interdisciplinary teams.



You may become

A data guru who is able to collect, systematise, process, visualise and share insights for performance improvement.

A person responsible for the successful implementation of digitalizaion projects, who plans project budget, staff, duration, as well as organises, coordinates and evaluates project teamwork.

Experts in digital products and services who are able to identify new business development opportunities and potential challenges. These specialists provide reasoned proposals for new business models development and advise companies on their implementation.

The initiator of change, responsible for the development and implementation of the digital transformation strategy. They work hand-in-hand with IT, sales and other specialists, have an excellent knowledge of the company’s processes and is able to digitise them by integrating the latest technologies.


Minimum requirements

IELTS ≥5.5, TOEFL ≥75, CEFR ≥B2, or equivalent

High school certificate

Maximum 3 years after high school graduation is eligible.

Often you can get a suitable transcript from your school. If this is not the case, you will need official translations along with verified copies of the original.

The entry qualification documents are accepted in the following languages: English / Russian.

The documents must be legalised (Apostille) by the Ministry of Foreign Affairs of the country where the documents were issued. This requirement does not apply for the documents issued in the EU and Belarus, Ukraine.

IELTS ≥5.5, TOEFL ≥75, CEFR ≥B2, or equivalent

High school certificate

Minimum average grade (CGPA) > 60 % in each entry subject.


Score structure

Subject Coefficient Type
First subject



Final exam

Second subject

History or Information Technologies

or Geography or Foreign language


Final exam

Third subject



Online interview


Tuition fee


Financial support