Strategic Communication

In today’s society, effective communication is one of the most important skills for any field of work. Being able to collaborate and succesfully work among cultural and generational differences, to get and apply information systematically, to ensure feedback, and to solve the issues that arise within these processes, has become indispensable.

This study programme will equip you with knowledge about communication theories, the specifics of planning and managing communication in different organisational contexts, the manifold concept of communication, and you will be able to apply it all practically. The skills and competencies gained will allow to evaluate and coordinate communication strategies at different levels, and to ensure their efficient progress. You will also become acquainted with the communication models for crisis management, as well as be able to employ the knowledge for independent research.

This is an MA+ study programme, which means that while studying, you will have the possibility to acquire individually chosen competences (in management, law, language studies) or select the career as an expert in the field.