The programme is only conducted in Lithuanian language. Entry requirements for this particular programme can be found in the programme description provided in Lithuanian language.
in Lithuanian
You will study communication theories, planning and management in a variety of organisational contexts. You will learn how to assess and coordinate communication strategies, ensure effective information management and manage crisis situations. You will use advanced media analysis tools to develop innovative strategies, apply artificial intelligence and gain valuable experience working with leaders in business and the public sector. Graduates in Strategic Communication will become communication professionals able to develop and manage complex strategies in today’s organisational environments.
Lithuania’s first master’s degree programme in Strategic Communication is for those who want to become professionals of the highest level. You will learn from renowned academics and industry professionals who will share their experiences and insights into the challenges of modern communication.
You will develop the sought-after competencies in the market while working with cutting-edge media analysis tools. During your studies, you will develop innovative communication strategies and learn how to apply artificial intelligence ethically. You will have access to the latest technologies.
You will study reputation management, optimising digital communication and effective collaboration with journalists and opinion leaders. Working with leading business and public sector companies, you will gain real-life experience working on real communication projects – from the initial idea to their realisation.
The programme offers you the possibility to choose between two pathways – that of an expert and interdisciplinary professional. These study options allow you to tailor the programme to best meet your needs.
Lead strategic communication efforts – develop and implement communication strategies while shaping organisational image and public perception.
This programme provides in-depth knowledge of organisational communication, strategic decision-making, media relations, and crisis management. Through guidance from experienced lecturers and hands-on projects, you will learn to create and execute effective communication strategies, preparing for a dynamic job market. You will also develop the skills to manage communication processes using advanced information and communication technologies.
Here are some of the careers you can pursue after your studies:
Shapes the image of companies and organisations, develops and implements effective communication strategies, strengthens media relations and ensures the smooth dissemination of information.
Manages the organisation’s communication in crises, developing strategies and measures to protect the organisation’s reputation.
Develops and applies advanced digital communication strategies to ensure accurate, inclusive and effective communication of information. Uses social networks, artificial intelligence and a variety of digital tools.
| Module name | Credits | Method of organisation |
|---|
| Psychology of Leadership and Management | 6 | Blended learning |
| Social Research Methods | 6 | Blended learning |
| Strategic Political Communication | 6 | Distance learning |
| Theories of Strategic Communication | 6 | Distance learning |
| Courses of Study Field (Competence of Expert) | 6 |
| Negotiation and Conflict Management | 6 | Blended learning |
| Development of Challenge-Based Innovation | 3 | Blended learning |
| Optional Micro-modules | 3 | Distance learning |
| Multimedia Content Creation Methods | 6 | Blended learning |
| Studies of Modern Languages (Level A1) | 6 | On-campus learning |
| Studies of Modern Languages (Level A2) | 6 | On-campus learning |
| Studies of Modern Languages (Level B1) | 6 | On-campus learning |
| Studies of Modern Languages (Level A1) | 6 | On-campus learning |
| Studies of Modern Languages (Level A2) | 6 | On-campus learning |
| Studies of Modern Languages (Level B1) | 6 | On-campus learning |
| Studies of Modern Languages (Level A1) | 6 | On-campus learning |
| Studies of Modern Languages (Level A2) | 6 | On-campus learning |
| Studies of Modern Languages (Level B1) | 6 | On-campus learning |
| Studies of Modern Languages (Level A1) | 6 | On-campus learning |
| Studies of Modern Languages (Level A2) | 6 | On-campus learning |
| Studies of Modern Languages (Level B1) | 6 | On-campus learning |
| Studies of Modern Languages (Level A1) | 6 | On-campus learning |
| Studies of Modern Languages (Level A2) | 6 | On-campus learning |
| Studies of Modern Languages (Level B1) | 6 | On-campus learning |
| Studies of Modern Languages (Level A1) | 6 | On-campus learning |
| Studies of Modern Languages (Level A2) | 6 | On-campus learning |
| Studies of Modern Languages (Level B1) | 6 | On-campus learning |
| Business Law | 6 | Blended learning |
| Strategic Management | 6 | On-campus learning |
| Project Planning and Organisation | 6 | Blended learning |
| Studies of Modern Languages (Level C1) | 6 | On-campus learning |
| Module name | Credits | Method of organisation |
|---|
| Cross-Cultural Communication and Negotiations | 6 | Distance learning |
| Information Management and Communication in Organisations | 6 | Distance learning |
| Media Monitoring and Research | 6 | Distance learning |
| Risk and Security Governance | 6 | Distance learning |
| Courses of Study Field (Competence of Expert) | 6 |
| Media Communication Management and Technologies | 6 | Blended learning |
| Development of Challenge-Based Innovation | 6 | Distance learning |
| Principles of Image Perception | 6 | Blended learning |
| Studies of Modern Languages (Level A2) | 6 | On-campus learning |
| Studies of Modern Languages (Level B1) | 6 | On-campus learning |
| Studies of Modern Languages (Level B2) | 6 | On-campus learning |
| Studies of Modern Languages (Level A2) | 6 | On-campus learning |
| Studies of Modern Languages (Level B1) | 6 | On-campus learning |
| Studies of Modern Languages (Level B2) | 6 | On-campus learning |
| Studies of Modern Languages (Level A2) | 6 | On-campus learning |
| Studies of Modern Languages (Level B1) | 6 | On-campus learning |
| Studies of Modern Languages (Level B2) | 6 | On-campus learning |
| Studies of Modern Languages (Level A2) | 6 | On-campus learning |
| Studies of Modern Languages (Level B1) | 6 | On-campus learning |
| Studies of Modern Languages (Level B2) | 6 | On-campus learning |
| Studies of Modern Languages (Level A2) | 6 | On-campus learning |
| Studies of Modern Languages (Level B1) | 6 | On-campus learning |
| Studies of Modern Languages (Level B2) | 6 | On-campus learning |
| Studies of Modern Languages (Level A2) | 6 | On-campus learning |
| Studies of Modern Languages (Level B1) | 6 | On-campus learning |
| Studies of Modern Languages (Level B2) | 6 | On-campus learning |
| Administrative Law | 6 | Blended learning |
| Management of Persons and their Groups | 6 | On-campus learning |
| Project Social and Economical Evaluation | 6 | Blended learning |
| Academic Writing | 6 | On-campus learning |
| Module name | Credits | Method of organisation |
|---|
| Communication Strategies for Change Management | 6 | Blended learning |
| Organizational ethics and social responsibility | 6 | Blended learning |
| Research Project | 6 | Distance learning |
| Strategic and Corporate Communication | 6 | Blended learning |
| Courses of Study Field (Competence of Expert) | 6 |
| Law and Communication | 6 | On-campus learning |
| Optional Challenges | 6 | Distance learning |
| 3D Visualization Methods | 6 | Blended learning |
| Studies of Modern Languages (Level B1) | 6 | On-campus learning |
| Studies of Modern Languages (Level B2) | 6 | On-campus learning |
| Studies of Modern Languages (Level C1) | 6 | On-campus learning |
| Studies of Modern Languages (Level B1) | 6 | On-campus learning |
| Studies of Modern Languages (Level B2) | 6 | On-campus learning |
| Studies of Modern Languages (Level C1) | 6 | On-campus learning |
| Studies of Modern Languages (Level B1) | 6 | On-campus learning |
| Studies of Modern Languages (Level B2) | 6 | On-campus learning |
| Studies of Modern Languages (Level C1) | 6 | On-campus learning |
| Studies of Modern Languages (Level B1) | 6 | On-campus learning |
| Studies of Modern Languages (Level B2) | 6 | On-campus learning |
| Studies of Modern Languages (Level C1) | 6 | On-campus learning |
| Studies of Modern Languages (Level B1) | 6 | On-campus learning |
| Studies of Modern Languages (Level B2) | 6 | On-campus learning |
| Studies of Modern Languages (Level C1) | 6 | On-campus learning |
| Studies of Modern Languages (Level B1) | 6 | On-campus learning |
| Studies of Modern Languages (Level B2) | 6 | On-campus learning |
| Studies of Modern Languages (Level C1) | 6 | On-campus learning |
| Labour Law | 6 | Blended learning |
| Business Process Management | 6 | Blended learning |
| Financial Management Decisions | 6 | Blended learning |
| Legal Regulation of Management Activities | 6 | Blended learning |
| Marketing Management | 6 | Blended learning |
| Negotiation and Conflict Management | 6 | Blended learning |
| Project Planning and Organisation | 6 | Blended learning |
| Psychology of Leadership and Management | 6 | Blended learning |
| Project Quality and Risk Management | 6 | Blended learning |
| Public Speaking | 6 | On-campus learning |
| Module name | Credits | Method of organisation |
|---|
| Master’s Degree Final Project | 30 | Blended learning |
The programme is only conducted in Lithuanian language. Entry requirements for this particular programme can be found in the programme description provided in Lithuanian language.
in Lithuanian
For me, these studies help both in my personal life, knowing how to manage information correctly, and in my professional environment, where communication and critical thinking are very important. What I like most about my studies is the practice, where we can analyse real current situations, so we can link theory to practical work.
Studying for a master’s degree was a natural step in my professional journey. Choosing to study at KTU provided me with a great opportunity to deepen my knowledge and reach a higher professional level. I also found time to take part in KTU’s GIFTed masters programme and took advantage of exchange opportunities to go to Sweden. After graduating, my career took a turn and I moved into marketing and communications.
KTU master’s studies provide an opportunity to acquire strategic thinking skills and master the most advanced communication methodologies. Communication management requires experts who are able to analyse the meaning of data, anticipate potential risks and form strategically sound conclusions. Responsible, ethical and transparent communication is crucial in today’s context, and this is what KTU students learn and bring to the job market.
Lithuanian will be the language of instruction throughout the programme, from lectures to assignments to assessments.
After graduating, you could work as a public relations specialist, advertising and marketing professional, social media manager, corporate communications manager, event organiser or content creator. Opportunities include working in companies, NGOs or as a freelancer.
KTU’s Strategic Communication programme is characterised by a wealth of practical knowledge, the opportunity to gain international experience through exchange programmes, and qualified lecturers with many years of experience in the field.
Talk to us, study with us:
K. Donelaičio St. 73, LT-44249 Kaunas
phone: +370 679 44 555
email studijos@ktu.lt
Faculty of Social Sciences, Arts and Humanities
I Chamber
A. Mickevičiaus St. 37, LT- 44244 Kaunas
email shmmf@ktu.lt
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