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Marketing Management

From any part of the world, the entrepreneurs would agree that the marketers of today have to be able to provide for everything. In the whirlwind of intense competitions, only the quick-witted ones will be able to tell you how to leave the slow ones behind. Marketers are always able to explain current or future consumer desires and ultimately help businesses succeed.

You will become a member of a prestigious marketing network

This Marketing Management program is accredited by the prestigious Chartered Institute of Marketing (CIM). The Kaunas University of Technology has joined forces with CIM to allow KTU students gain professional qualifications through the CIM Graduate Gateway.

Ian Marshall, Head of International Relations, CIM:

“Kaunas University of Technology (KTU) and CIM have joined forces to provide students with the opportunity to acquire a professional qualification by participating in the CIM Graduate Gateway program. CIM qualifications are highly valued by employers, which ensures that we provide students with the best opportunities for a successful career in marketing.“

Study Programme Marketing Management is accredited by the Chartered Institute of Marketing (CIM). Kaunas University of Technology has joined forces with CIM to give students the opportunity to gain professional qualifications through the CIM Graduate Gateway.



Description of Study Programme
Location Kaunas
School of Economics and Business
Cycle Second cycle
Field Marketing
Language Lithuanian
Form Full-time studies - 2 y. (evening-time; cyclic, blended learning)
Degree awarded Master of Business Management
Yearly Price  i Full-time studies - 3989 €

Entry requirements

Minimum requirements


Score structure

Component Coefficient
First component of the competition score

Average grade (CGPA) of University‘s Bachelor’s degree (min. length – 180 ECTS) and its supplement


Second component of the competition score

Research activities


Third component of the competition score

Motivation letter and online interview



Tuition fee

The tuition fee applied for the academic year 2021-2022 is indicated below.

Foreign nationals with Lithuanian origins and EU citizens
Full-time studies 3989 €
Price per credit 66,48 €
Partial tuition fee waiver can be applied for the study price.


Financial support






Subjects of the study programme by semesters


Digital Marketing – social consumer, social media, content marketing, interactive communications, gamification
Entrepreneur marketing – innovations, creativeness, non-traditional communication solutions
Intercultural consumer behaviour – global/local consumers, decision-making styles, behavioural changes
Marketing strategy project – researches, strategy, business, partnership, value
Development and implementation of the marketing strategy Creation of consumer loyalty reward strategy and management of consumer experience Integration and coordination of digital and traditional marketing projects Planning and realisation of research and development




Knowledge of the markets “ins” and “outs”

While studying, you will gain an in-depth marketing management knowledge crucially needed for your career. Our aim is not only to teach you how to use the latest digital marketing tools, but also to explore the intercultural consumer behaviour, entrepreneurial marketing, strategy development, neuromarketing, and many more deep marketing perimeters.

Study wherever you like

With the Erasmus exchange program, you can go study at any foreign university for a semester or complete an internship at an international business of your choice.

Hands-on experience

You will have various opportunities to solve real-life problems of businesses and organisations in practice – including case studies, marketing simulations, and their application into existing companies or organisations. We are currently working together with the Marketing_Lab and LiMA (Lithuanian Marketing Association) to expand your selection of simulation experiences.

Guru of digital marketing

Marketing is not looking back; it adapts and always seeks for the newest and most effective methods. Together, we will be looking for answers to today’s most important communication questions using the latest digital, mobile, interactive, virtual tools as well as cover the entire world of social media and content marketing. Sounds good, doesn’t it?



Bright and broad career prospects

What will you be able to do?

Recognise, critically analyse, and assess various complex marketing situations.

Solve functional marketing management problems in a new and unfamiliar environment.

Make strategic and tactical marketing management solutions to ensure the competitiveness of a business.

Initiate integrated marketing communication policies, taking into consideration the ethics and social responsibility principles.



You may become

As a specialist, you will represent the interests of your company or organisation. You will be in charge of deciding on marketing and advertising plans, taking care of brand positioning, and performing budget and control strategy.

You will represent your company to the media or any other public organisation. You will be the one who knows the most about the company, you will monitor and manage the internal and external communication of the company, coordinate its dissemination, to have a favourable public opinion. In short, you will be the face of the company. No pressure!

A position that ensures the development and implementation of a long-term communication strategy; as a manager, you will keep close contact with the media and manage the public information of the organisation through traditional and digital media channels.



MA+ competences

Master+ is a unique model within a chosen MSc programme

The Master+ model offers either to masterpiece in the chosen discipline by choosing the Field Expert track or to strengthen the interdisciplinary skills in addition to the main discipline by choosing the Interdisciplinary Expert track providing a choice of a different competence to compliment the chosen discipline and achieve a competitive advantage in one’s career.

Students of these study programmes can choose between the path of Field Expert and Interdisciplinary Expert. Selection is made in the academic information system. Each path (competence) consists of three subjects (18 credits) allocated as follows: 1 year 1 semester (autumn) – first subject (6 credits), 1 year 2 semester (spring) – second subject (6 credits), 2 year 3 semester – third subject (6 credits). A student, who chooses a path of the Field Expert, deepens knowledge and strengthens skills in the main field of studies. The one, who chooses a path of the Interdisciplinary Expert, acquires knowledge and skills in a different area or field of studies. Competence provides a choice of alternative additional subjects.

  • Field Expert (profound knowledge and skills in the area, required for solution of scientific research tasks);
  • Interdisciplinary Expert:
    (fields of different knowledge and skills are combined for solution of specific tasks);

Acquisition of the competence is certified by the issue of KTU certificate and entry in the appendix to the Master’s diploma. In addition, students can acquire an international certificate (details are provided next to each competence).

Competences are implemented by KTU lecturers – experts in their area – and high level business and public sector organizations; their employees deliver lectures, submit topics for the student’s theses, placement-oriented tasks for the projects, etc.




Gediminas Nemanis

Gediminas Nemanis

The graduate from the Marketing Management studies of the year 2016, Founder and Manager of UAB “Rubbee”


By creating new products I understood that comprehensive engineering knowledge does not ensure the success of the product on the global markets. It is necessary to understand the consumer behaviour, their motivation to buy the product and the ways how to reach new potential markets. For this reason, I chose Marketing Management study programme and I can say for sure that I made a right choice. I am now able not only to create a new product, but also to sell it!

Monika Alimienė

Monika Alimienė

Head of Marketing and Communications at Lithuanian Red Cross


I love this profession due to its opportunity to participate in the majority of business processes: to forecast market tendencies when creating and implementing business ideas and strategies, causing influence on the current market needs and forming the new ones, creating and enhancing business partnerships. Each day, marketing opens new paths – don’t be afraid to take them!

Monika Alimienė

Giedrė Startienė

Key Accounts Manager at UAB “ACC Distribution”, the graduate from the Marketing Management study programme of the year 2014


Marketing is an integral part of modern-day business, whereas the studies of Marketing Management help to become a marketing professional with exclusive knowledge and competencies allowing the business to be successful and achieve the best results.
I can tell only positive feedbacks about the skills obtained over the two years of studies, because I can use them at my work each day!