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New Media Language

Shape digital creativity that speaks to the world
This English-language programme gives you the opportunity to manage projects and create copy for news portals, corporate websites, social networks, audiovisual arts, advertising and the entertainment industry. In The New Media Language, you’ll learn from an international team of teachers who provide the knowledge and skills that are setting the standards for global digital culture.

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Programme values

A student raises his hand during discussion – KTU encourages active participation, critical thinking, and self-driven decision-making. Flexible study paths allow each learner to shape their own academic journey.
Valued by industry leaders

This study programme belongs to the Applied European Languages (AEL) network, therefore you can spend as much as two of the four years at universities in Spain and France. Experts from the European Language Industry Association (ELIA) will share their expertise.

Elia - European Language Industry Association logo with a link.

ntrance to the Faculty of Social Sciences, Arts and Humanities (SHMMF) at Kaunas University of Technology – a historical-style building located in the heart of Kaunas Old Town. It symbolizes KTU’s connection to the city's cultural heritage and its commitment to quality education in the city center.
Inspiring learning environment

A contemporary didactic infrastructure that provides perfect conditions for individual and team work, while creating a harmonious environment for study and recreation. 

A student team collaborates on a task – part of KTU’s advanced study programs where learning happens through cooperation and solving real-world challenges.
Real-world cases

You will study in English, learn an additional language and gain intercultural experience while studying with peers from different countries. You will learn how to create audiovisual as well as text content, using Adobe applications, the WordPress web development platform and other advanced tools. 

Students studying using computers – a flexible academic environment that supports remote learning and self-paced study. KTU accommodates diverse learning styles.
New Freedom to shape your path

The programme offers a flexible learning pathway, integrating a challenge-based learning approach. You will also have the opportunity to choose interdisciplinary competencies and to create a set of study modules of up to 18 credits according to your interests. In addition, you can take classes in education, to add this competence to your portfolio.

In this study programme, you can choose the following study paths:

Challenge-based learning
enhance your knowledge by solving practical challenges and micro-modules
Innovation development
create real innovations – products or services with social partners
Interdisciplinary competence
select a set of study modules from a different field to your main studies
Pedagogy
gain a teaching qualification by choosing additional studies in education

Career opportunities

Unleash your creativity – create, publish, and build a community of like-minded peers. Connect with Millennials, Gen Z, and Gen Alpha through engaging content.
This programme equips you with expertise in new media, creative content, and social platforms. You will learn to develop interactive content, manage communication strategies, and work with various media formats using modern technologies. Practical projects and guidance from experienced lecturers will prepare you for the dynamic job market and the creative industries.

Here are some of the careers you can pursue after your studies:

Tablet with upward data graph – represents mobile data monitoring, visual analytics, and real-time decision-making tools.
Digital Media Strategist

Plans and implements creative strategies to communicate effectively across a range of digital platforms.

Mobile interface with profile icon – reflects careers in digital communication, media design, and social tech platforms.
Content Developer and Blogger

Produces visual and written content for digital channels on a chosen topic. Writes quickly, accurately and stays creative. Captures attention, builds community and sustains interest. Brings people together in the digital space and beyond.

Data visualization with a graphic pen tool – indicates career paths in UX/UI design, data storytelling, or creative analytics in tech-driven industries.
Transmedia Storyteller

Creates immersive, cross-platform storytelling experiences that combine video, audio, text, and interactive elements in a virtual or augmented reality environment.

Admission requirements and programme structure

An arrow icon pointing right – represents the study level (Bachelor, Master, or PhD) in a structured academic path.
Cycle – first cycle
A document icon refers to the field of study – such as engineering, technology, business, and more.
Field – linguistics
A clock icon indicates the form and duration of the programme.
Form, duration – full-time studies (4 yr.)
A calendar icon indicates the mode of study – full-time, remote, or blended learning.
Study type – day-time, on-campus
A location pin icon marks the place where the study programme is delivered – within a top-rated university in Lithuania.
Location – Kaunas, Faculty of Social Sciences, Arts and Humanities
A speech bubble icon represents the language of instruction – often English for international, top-rated study programmes.
Language – english
A graduation cap icon represents the degree awarded upon completion – bachelor’s, master’s, or doctoral qualification from a top university in Lithuania.
Degree awarded – bachelor of humanities
An icon with the euro symbol shows the annual tuition fee – clearly presenting the cost of investing in quality education.
Yearly price i : full-time studies – 3176 €, price per credit – 52,93 €

Semester

Module name Credits Method of organisation
Academic and Technical Communication in English (Level C1) 6 On-campus learning
Elements of Media Culture 6 On-campus learning
Informatics 1 6 On-campus learning
Introduction to Linguistics Studies 6 On-campus learning
Second Foreign Language Electives 2025 6
Module name Credits Method of organisation
Introduction to Logic 6 On-campus learning
Language Studies: Grammatical Structure 6 On-campus learning
Writing for Media 6 On-campus learning
Second Foreign Language Electives 2025 6

Electives of Philosophy and Sustainable Development 2025 (Select 6 cr.)

Media Philosophy 6 Blended learning
Sustainable Development 6 Blended learning
Module name Credits Method of organisation
Creative Writing 6 On-campus learning
Language Studies: Phonology 6 On-campus learning
Trends of Applied Linguistics 6 On-campus learning
Web Content Creation and Publishing 6 On-campus learning
Second Foreign Language Electives 2025 6
Module name Credits Method of organisation
Discourse and Communication 6 Blended learning
Language Studies: Lexicology 6 On-campus learning
Public Speaking 6 On-campus learning
Technical and Professional Writing and Editing 6 On-campus learning
Second Foreign Language Electives 2025 6
Module name Credits Method of organisation
Ethics of Artificial Intelligence 3 Blended learning
Language Studies: Semantics and Pragmatics 6 On-campus learning
Multimedia Elements 6 On-campus learning
Optional Micro-modules 3 Distance learning

Lithuanian and Second Foreign Language Electives (study programme. Linguistics) (Select 6 cr.)

French Language (level C1) 6 On-campus learning
German Language (Level C1) 6 On-campus learning
Language Ecology 6 On-campus learning
Russian Language (Level C1) 6 On-campus learning
Spanish Language (level C1) 6 On-campus learning
Swedish Language (level C1) 6 On-campus learning

Competence Electives (Select 6 cr.)

Competence Subjects of BA+ 6

Basics of Educational Sciences

Pedagogical and Developmental Psychology 6 Distance learning

Business and Management

Innovation Management 6 On-campus learning

Design

Design Fundamentals 6 On-campus learning

Digital Marketing

Fundamentals of Digital Marketing 6 On-campus learning

Foreign Language (French)

French Language (level A1) 6 On-campus learning
French Language (level A2) 6 On-campus learning
French Language (level B1) 6 On-campus learning

Foreign Language (German)

German Language (level A1) 6 On-campus learning
German Language (level A2) 6 On-campus learning
German Language (level B1) 6 On-campus learning

Foreign Language (Russian)

Russian Language (level A1) 6 On-campus learning
Russian Language (level A2) 6 On-campus learning
Russian Language (level B1) 6 On-campus learning

Foreign Language (Spanish)

Spanish Language (level A1) 6 On-campus learning
Spanish Language (level A2) 6 On-campus learning
Spanish Language (level B1) 6 On-campus learning

Neuroscience

Fundamentals of Cognitive Neuroscience 6 Blended learning

Public Governance

Introduction to Public Governance 6 Blended learning

Translation

Analysis and Translation of Technical Text 2 (English) 6 On-campus learning
Optional Subjects 2025 6
Module name Credits Method of organisation
Academic Writing 6 On-campus learning
Optional Micro-modules 3 Distance learning
Product Development Project 12 On-campus learning

Competence Electives (Select 6 cr.)

Competence Subjects of BA+ 6

Basics of Educational Sciences

Fundamentals of Andragogy 6 On-campus learning
General and Special Pedagogy 6 Distance learning

Business and Management

Sales Management 6 On-campus learning

Design

User Experience Design 6 On-campus learning

Digital Marketing

Search Engine Advertising 6 Blended learning
Social Media Marketing 6 On-campus learning

Foreign Language (French)

French Language (level A2) 6 On-campus learning
French Language (level B1) 6 On-campus learning
French Language (level B2) 6 On-campus learning

Foreign Language (German)

German Language (level A2) 6 On-campus learning
German Language (level B1) 6 On-campus learning
German Language (level B2) 6 On-campus learning

Foreign Language (Russian)

Russian Language (level A2) 6 On-campus learning
Russian Language (level B1) 6 On-campus learning
Russian Language (level B2) 6 On-campus learning

Foreign Language (Spanish)

Spanish Language (level A2) 6 On-campus learning
Spanish Language (level B1) 6 On-campus learning
Spanish Language (level B2) 6 On-campus learning

Neuroscience

General Neuropsychology 6 Blended learning

Public Governance

Ethics and Corruption Prevention in Public Sector 6 Blended learning

Translation

Interpreting Laboratory 6 On-campus learning
Translation Technologies and Artificial Intelligence 6 On-campus learning
Optional Subjects 2025 6
Module name Credits Method of organisation
Image Syntax 6 On-campus learning
Project in Linguistic Analysis 6 On-campus learning
Research Methods of Language, Text and Discourse 6 On-campus learning
Storytelling for Communities 6 On-campus learning

Competence Electives (Select 6 cr.)

Competence Subjects of BA+ 6

Basics of Educational Sciences

Coaching 3 Distance learning
Didactics 3 Distance learning
Practice of Curriculum Planning and Its Realization 3 Distance learning

Business and Management

Negotiation 6 On-campus learning

Design

Sketching fundamentals 6 On-campus learning

Digital Marketing

Brand Management 6 On-campus learning

Foreign Language (French)

French Language (level B1) 6 On-campus learning
French Language (level B2) 6 On-campus learning
French Language (level C1) 6 On-campus learning

Foreign Language (German)

German Language (level B1) 6 On-campus learning
German Language (level B2) 6 On-campus learning
German Language (Level C1) 6 On-campus learning

Foreign Language (Russian)

Russian Language (level B1) 6 On-campus learning
Russian Language (level B2) 6 On-campus learning
Russian Language (Level C1) 6 On-campus learning

Foreign Language (Spanish)

Spanish Language (level B1) 6 On-campus learning
Spanish Language (level B2) 6 On-campus learning
Spanish Language (level C1) 6 On-campus learning

Neuroscience

Basics of Neuroscience Engineering 6 On-campus learning

Public Governance

Theories of Public Governance Organisations 6 Blended learning

Translation

Analysis and Translation of Technical Text 4 (English) 6 On-campus learning
Language Ecology 6 On-campus learning
Optional Subjects 2025 6
Module name Credits Method of organisation
Bachelor’s Degree Final Project 15 Distance learning
Professional Internship 15 On-campus learning
Good to know
  • Module – a part of a study programme consisting of several related topics.
  • Credit – a unit of the volume of a study module in hours.
  • On-campus – learning on the university premises.
  • Module – a part of a study programme consisting of several related topics.
  • Credit – a unit of the volume of a study module in hours.
  • On-campus – learning on the university premises.
  • Blended – learning on the university premises and online.
  • Module – a part of a study programme consisting of several related topics.
  • Credit – a unit of the volume of a study module in hours.
  • On-campus – learning on the university premises.
  • Module – a part of a study programme consisting of several related topics.
  • Credit – a unit of the volume of a study module in hours.
  • On-campus – learning on the university premises.
  • Blended – learning on the university premises and online.
  • Module – a part of a study programme consisting of several related topics.
  • Credit – a unit of the volume of a study module in hours.
  • On-campus – learning on the university premises.
  • Blended – learning on the university premises and online.
  • Distance – almost all learning online.
  • Module – a part of a study programme consisting of several related topics.
  • Credit – a unit of the volume of a study module in hours.
  • On-campus – learning on the university premises.
  • Blended – learning on the university premises and online.
  • Distance – almost all learning online.
  • Module – a part of a study programme consisting of several related topics.
  • Credit – a unit of the volume of a study module in hours.
  • On-campus – learning on the university premises.
  • Blended – learning on the university premises and online.
  • Distance – almost all learning online.
  • Module – a part of a study programme consisting of several related topics.
  • Credit – a unit of the volume of a study module in hours.
  • On-campus – learning on the university premises.
  • Distance – almost all learning online.

Admissions requirements

Proficiency in English IELTS ≥ 5.5, TOEFL ≥ 75, CEFR ≥ B2, or equivalent.
Eligibility criteria: High school certificate.Maximum 3 years after high school graduation.

Minimum average grade (CGPA) >60% in each entry subject.

Transcript requirements: Obtain a suitable transcript from your school.

If unavailable, provide official translations and verified copies of the original documents.

Accepted languages: English / Russian.
Document legislation: The documents must be legalised (Apostille) by the Ministry of Foreign Affairs of the country where the documents were issued.

This requirement does not apply to the EU and Belarus, Ukraine documents.

Score structure

◼ 0,5 final exam English language
◼ 0,3 final exam history or geography, or mathematics, or information technologies
◼ 0,2 final exam motivation orally
admission procedure preparatory courses

Testimonials

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While studying New Media Language, I learnt not only the basics of linguistics and copywriting, but also filmmaking, video editing, and even creating 3D models of various objects. This study programme spans several disciplines and offers flexible learning paths that can sometimes be unrelated to your studies. But that’s the fun part – the freedom to discover your own career path and carve your career according to your own wishes.

Gabrielė Kisieliūtė
4th year student
Portrait photo of a young woman with straight blonde hair, wearing a black blazer and a beige top. She is standing straight and looking at the camera with a serious yet calm expression. The background is light grey and neutral.

These studies have given me the opportunity to develop my skills of writing different types of texts in English, to speak more confidently in public, and to find my feet in marketing through flexible learning paths. The knowledge I gained has opened the door to a wide range of careers: I’ve tried on the shoes of an advertising copywriter, a communications specialist and a social media project manager. So I know that there is a real need for creative and language-savvy professionals in the job market.

Kristina Grybaitė
KTU alumna, Social Media Project Manager, KTU
Portrait photo of an older man wearing glasses, a dark blue suit, a patterned light shirt, and a fuchsia tie. He is looking at the camera with a gentle smile, against a neutral light grey background.

At KTU, students studying languages or communication learn to analyse data, use digital platforms and the latest technologies. This gives them an advantage in the job market – not only are they good at writing and analysing information, they also understand how to apply it in the digital space. Quality content and clearly presented information are a must in today’s digital space, which is why this study programme is very relevant.

Dainoras Lukas
Communications Expert

International mobility partners

Join an exchange programme with our international partners:
more about exchange studies
more about exchange studies

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FAQ

Studying New Media Language, you will learn how to create digital content, including text, video, and audio production. You will be able to critically evaluate the impact of media and develop creative projects. The programme provides practical skills and fosters the creative thinking needed to work with new media.

What are the best career opportunities after graduation?

Career opportunities for graduates of KTU’s New Media Language programme include roles as digital content creators, social media managers, media strategists, digital marketing specialists, multimedia project managers and public relations specialists. These roles are in demand across the media, marketing and technology industries.

No, you don’t have to speak Lithuanian to study in Lithuania since many universities, including KTU, provide programmes in English. That said, picking up some basic Lithuanian can make everyday interactions and life outside the university a bit easier.

Choose New Media Language studies at KTU for its innovative approach to combining digital content creation, communication strategies and multimedia skills. The programme offers hands-on experience with modern technologies, and opportunities to study abroad through the AEL and Erasmus networks, and prepares you for dynamic careers in the media, marketing and digital industries.

 

Contacts

Contact photo of Silvia Petniūnaitė wearing a black blazer representing KTU study info specialists consulting international students.

International Studies Office
Student Info Center
Studentų St. 50, LT-51368 Kaunas
email international@ktu.lt

let's talk

Faculty of Social Sciences, Arts and Humanities
I Chamber
A. Mickevičiaus St. 37, LT- 44244 Kaunas
email shmmf@ktu.lt

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