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Marketing is the universal language between consumers and modern businesses. It is one of the hardest working departments in any given company or start-up, ready for any challenge. Businesses regularly raise questions on how to maintain a competitive edge. What is the competitive edge on a given day? What is the meaning of value? What do consumers need today and what will they need tomorrow?

Marketing specialists face these questions and come up with new answers every day.

A career that can change everything. Marketing specialists can bring a brand, organisation, or even a whole state into whole new heights of success. Studying marketing at KTU, you will have all the tools and knowledge to do so even before you graduate

Study anywhere you like

With the Erasmus exchange program, you can study at any foreign university for a semester or complete an internship at whichever international company you choose.

Description of Study Programme
Location Kaunas
School of Economics and Business
Cycle First cycle
Field Marketing
Language Lithuanian
Form Full-time studies - 4 y. (day-time; on-campus)
Degree awarded Bachelor of Business Management
Yearly Price  i Full-time studies - 2628 €
  • Maia Institute of Higher Education
  • Universidad Politecnica de Cartagena
  • Universidade de Beira Interior

Entry requirements

Minimum requirements

IELTS ≥5.5, TOEFL ≥75, CEFR ≥B2, or equivalent

High school certificate

Maximum 3 years after high school graduation is eligible.

Often you can get a suitable transcript from your school. If this is not the case, you will need official translations along with verified copies of the original.

The entry qualification documents are accepted in the following languages: English / Russian.

The documents must be legalised (Apostille) by the Ministry of Foreign Affairs of the country where the documents were issued. This requirement does not apply for the documents issued in the EU and Belarus, Ukraine.

IELTS ≥5.5, TOEFL ≥75, CEFR ≥B2, or equivalent

High school certificate

Minimum average grade (CGPA) > 60 % in each entry subject.


Score structure


Tuition fee

The tuition fee applied for the academic year 2021-2022 is indicated below.

Foreign nationals with Lithuanian origins and EU citizens
Full-time studies 2628 €
Price per credit 43,8 €
Partial tuition fee waiver can be applied for the study price.


Financial support






Subjects of the study programme by semesters


Marketing – good, price, distribution, support
Market – research, size, growth, tendencies
Consumers – needs, behaviour, trademarks
Communication – advertising, relations with society, social media
Preparation and implementation of the marketing plan Development of trademarks and creation of image Preparation of marketing communication plan Planning and realisation of digital marketing solutions





Technologies of marketing? Technology marketing?

Both of these statements are correct. The best marketers are capable of adapting to any business environment and still remain flexible. We strive for all of these traits here at the Kaunas University of Technology. Not only do we prepare a systematic approach to marketing education, but we strongly encourage open collaborations with other faculties at the university. By combining various elements of technology, academia, and knowledge, you expand your competencies and prepare for a wider set of approaches to future challenges.

Knowledge and skills

Aiming for the future

As a marketing specialist, it is crucial for you to study the target group and its needs, better evaluate consumer behaviour, both traditional and digitalised shopping tendencies, and coordinate communication in such a way that your product would come onto the forefront on all possible platforms. During your studies, we will dive into all of the appropriate methods of today’s communication, and use the latest digital marketing tools (but always strive to discover new ones).


Contribute to established companies

We keep in close contact with many local businesses and organisations; thus, our students can propose their suggestions directly to their executives, not to mention that this is an excellent opportunity to connect with potential business partners and to secure a future job.

Many students get a job while studying, and 85% of graduates start their careers right after graduating.

Our main partners in Lithuania and abroad are:

UAB “Dextera”, UAB “Kavos Bankas”, UAB “Green Cafe”, “Digital Academy”, hotel “Apple Economy Hotel”, “Eurovaistinė”, “Topo grupė”, „Blue Bridge Baltic”, UAB “Druskininkų RASA”, “Rubbee”, “Axioma group”, „Sanitex”, “Festo”, “Swedbank”, “Kesko Senukai”, The Bank of Lithuania, UAB “Dextera”, advertising agency “BeeMarketing” (UAB „Benedija“).

Contribute to established companies
Achievements of students

Google certificate

Here you will have the unique opportunity to gain critical digital marketing knowledge by participating in global competitions hosted by Google. For those who want to become Google AdWords Certified Professionals, there will be plenty of professionals in the university ready to aid and consult you on your every question.


Lecturers from all around

Your lecturers will come in from various foreign universities such as the Lancaster University (Great Britain), Salford University (Great Britain), Prague University of Economics (Czech Republic), Riga University of Technology (Latvia), etc.), as well as famous marketing practitioners in Lithuania. They will be invited to share their long-standing knowledge with the marketing students of this particular program.



Bright and broad career prospects

What will you be able to do?

– Prepare a marketing plan and organise its implementation using analytical thinking and creativity.

– Conduct brand management, pricing, and marketing channels. Use an integrated marketing communication policy, taking into account the specifics of various markets.

– Understand and evaluate the processes of any business environment and identify marketing problems and possibilities.

– Use innovative methods to identify consumers’ needs.



You may become

You will represent your company to the media or any other public organisation. You will be the one who knows the most about the company, you will monitor and manage the internal and external communication of the company, coordinate its dissemination, to have a favourable public opinion. In short, you will be the face of the company. No pressure!

You will be the brand’s advocate who will spread the word about your products or services first-hand, negotiate sales, develop and implement a sales plan strategy, maintain relationships with existing customers, and actively seek new business opportunities.


You will be the one who conquers your businesses market online. You will develop, plan, and implement specialised digital marketing strategies. Also, create social network campaigns and optimise them with Google Analytics and other systems.

As a specialist, you will represent the interests of your company or organisation. You will be in charge of deciding on marketing and advertising plans, taking care of brand positioning, and performing budget and control strategy.




Vilija Balčiūnaitė

Vilija Balčiūnaitė

Communication Coordinator at KTU, the graduate from the Marketing study programme of the year 2015


One of the most essential objectives of my life was to acquire higher education in a value-added higher-education institution which is namely the Kaunas University of Technology. For this reason, I will always remember the Marketing studies in this University as an opportunity to learn from interesting, competent, inventive, and motivating lecturers. I will always remember your support and all the results achieved together... As well as the projects with actual business companies, international experiences and, of course, the half-year studies under the Erasmus programme in France.

Vydmantė Rastokaitė

Vydmantė Rastokaitė

Marketing Manager at UAB "Kauen Craft", the graduate from the Marketing study programme of the year 2016


Marketing fascinates as a perspective and dynamic field. You have to change every day with it and there is no routine in here.
Studies in KTU helped me to understand who I am and what I want in life. Constant integration of business and studies, close and warm communication with lecturers – these were the biggest advantages of this programme for me personally.