Business and Entrepreneurship

The Business and Entrepreneurship study programme invites active and creative young persons who have ambitions to create their own businesses or to be the managers of functional units of companies (purchase/sales, export, etc.). This programme will help to: a) acquire those knowledge and skills that are important to business practice, b) develop management skills, c) understand the principles of creation, development and management of responsible business, d) find solutions that increase the competitiveness of the company.

This programme is among the BEST TOP 3 Bachelor’s degree business studies at the Lithuanian universities (data of rankings of 2017).

Code 6121LX020
Location Kaunas
School of Economics and Business
Cycle First cycle
Field Business Studies
Language Lithuanian, English
Study mode and duration Full-time studies - 4 y.
Degree awarded Bachelor of Business Management


Programme structure

The structure of the programme ensures the systemic attitude to business

Synergy social, fundamental, humanitarian sciences (e.g. in module “Technology Entrepreneurship”), and strong emphasis of on information technologies – Bloomberg platform, the latest software (“Pragma”, “ArcGis”, “ArcGis Logistic”, “Kietas riešutas”).

Study process

Attractive study process

Business companies are actively involved into the courses, international student projects, practice in business companies located abroad, interactive business games, interdisciplinary teams, integrated tasks, “transferred” from the business practice. Professors are successful businessmen and the recognised scientists. The programme is delivered both by highly competent professors of Lithuanian and foreign universities as well as managers and specialists of leading companies in the field.


Wide application of acquired knowledge and skills

Students learn how to generate business ideas, analyse and forecast business environment, make creative decisions, prepare business strategy, projects, etc. Such knowledge and skills help not only to create and develop business, but also to work successfully in public and non-governmental organisations – the employment of the graduates from the business programme is higher as compared with the employment level in Lithuania.


Smart and active colleagues

This study programme attracts students who are oriented to the creation and development of their own business/ start-up Startup ecosystem provided by KTU enables the initial relations for the business company to emerge. The additional support is provided by the incubation programme (KTU Startup Space).



Business – electronic, international, services.
Entrepreneurship – business idea, innovative nonthinking, entrepreneurial company
Business strategy – mission, vision, strategic aims
Innovation management – innovative products, innovation culture, competitiveness
Business ideation and implementation Analysis and management of business processes Leadership development and management Knowledge and solutions of business practice


Rasa Žilionė

Director at PI Innovation


It is important for the employer that the graduate would be open to changes, motivated for constant improvement, would be able to cooperate and communicate with colleagues and partners. Non-standard experiences, creativity creativeness, flexibility, knowing of foreign languages, and many other “soft” components of competencies are on the top of the list of employee selection criteria these days. All of this is acquired by the students of Business and Entrepreneurship
study programme; therefore, the majority of them successfully establish themselves in the Lithuanian and foreign companies.

Artūras Kanapkis

Director at UAB “Baltic Synergy”


The key to success is the ability to connect different competencies for the achievement of the common result, to find the relations between individual disciplines and use this synergy. The studies of Business and Entrepreneurship
are an interdisciplinary space of knowledge which provides an opportunity to know not only individual business management functions (marketing, accounting, finances, etc.) but rather the business company as the whole. For this reason, the graduate from this programme can become a link connecting the professionals of individual fields, understanding the specifics of each one of them and able to use the knowledge of different disciplines for the achievement of the common goal.
When studying various subjects of Business and Entrepreneurship
, I had more than one opportunity to try myself in various hypothetical situations of business without experiencing the actual risk. This allowed me to gain valuable experience. Due to programme of Business and Entrepreneurship
I know where to look for the ways to find the right solution for my business.


Student’s competences:
– Analysis of entrepreneurial business in a chosen market, assessment of potential of business ideas based on the environmental analysis, creativity and logically justified conditions;
– Comparison and assessment of possibilities of the international market, and internationalisation models of the international companies in various markets;
– Characterisation of negotiation theory and a concept of theoretical models, and its application in practice, negotiation simulation, identification of efficiency factors;
– Knowledge and application of ethics and social responsibility principles in the organisation’s activities.

Student’s skills:
– Able to explain a concept of management, its development, main terms, functions and areas of the managers’ activities;
– Able to name the implementation areas of social responsibility, define the essence of social responsibility, specifics of its introduction in various organisations;
– Able to formulate goals of negotiations, knows and applies an adequate negotiation strategy and appropriate tactics;
– Able to analyse and assess context of strategy of the specific active business, including its macro environment, industrial and competitive environment, company’s internal environment.



You may become

– Development of the company, institution or organisation, planning, management and coordination of its activities;
– Establishment of the company’s, institution’s or organisation’s objectives, strategies, policies and programmes;
– Organisation’s representation at negotiations, public hearings of projects, events.

– Establishment of operational and administration procedures, implementation, monitoring and assessment of strategies and policies;
– Control of expenses and assurance of efficient use of resources;
– Management of development of new products, marketing, public relations and advertising campaigns.

– Planning and organisation of special sales and marketing programmes based on sales data and market assessment;
– Supervision and management of activities of sales and marketing employees, establishment and management of budget;
– Company’s, institution’s or organisation’s representation at sales or marketing events, trade fairs or other forums.

– Establishment of the organisation’s objectives and strategy, aiming for increased customer satisfaction;
– Analysis and assessment of present systems and structure;
– Guidance of customers towards an efficient organisation and search for solutions to organisational problems.

– Identification of training need and requirements for persons and organisations;
– Making of individual and group training and development programmes, coordination, establishment of timetables and execution;
– Constant monitoring of quality and efficiency assessment of internal and external training, maintenance of communication with providers of external training services.


Minimum requirements

Proficiency in English
Language requirements

IELTS ≥5.5, TOEFL ≥75, CEFR ≥B2, or equivalent

Eligibility CGPA
High school certificate

Maximum 3 years after high school graduation is eligible.

Often you can get a suitable transcript from your school. If this is not the case, you will need official translations along with verified copies of the original.

The entry qualification documents are accepted in the following languages: English / Russian.

The documents must be legalised (Apostille) by the Ministry of Foreign Affairs of the country where the documents were issued. This requirement does not apply for the documents issued in the EU and Belarus, Ukraine.

Minimum average grade (CGPA) > 60 % in each entry subject.


Score structure

Subject Coefficient Type
First subject

History or Mathematics


Final exam

Second subject

English language


IELTS, TOEFL, CEFR or equivalent

Third subject



Online interview


Tuition fee

Full-time studies 2900 €
Price per credit 48,33 €
Foreign nationals with Lithuanian origins and EU citizens
Full-time studies 1680 €
Price per credit 28 €


Financial support