Business and Entrepreneurship

This is the perfect chance to turn your biggest dreams and ideas into a smart and successful business. Have you wanted to start something of your own, but haven’t had enough courage or knowledge to even begin? Have you struggled to put your ideas into the spotlight and materialise them into something tangible and financially successful? These studies are the gateway to your ambitious goals, and the foundation needed for a booming business model.

Here, you will focus on becoming an entrepreneur that can turn ideas into real projects, you will know how to search for competitive business solutions, learn how to adapt to them, and manage a successful company of your own. Sounds good, doesn’t it?

A program created by true leaders

Modern education has to reflect modern tendencies, that is why you will have all of the opportunities to gain knowledge from the best of the best entrepreneurs and company leaders. They will actively take part in the Business and Entrepreneurship lectures and help you find the best possible way into your own successful entrepreneurship journey.

Study anywhere you like

With the Erasmus exchange programme, you can study at any foreign university for a semester or complete an internship at whichever international company you choose.

Location Kaunas
School of Economics and Business
Cycle First cycle
Field Business Studies
Language Lithuanian
Study mode and duration Full-time studies - 4 y. (Day-time)
Degree awarded Bachelor of Business Management
Specialisations Export Management,
Business Strategy and Sales


AI will be your best buddy

Robotics, Artificial Intelligence, and all kinds of digitalised solutions will be your best friend, as well as everything else that drives a modern business forward. While studying at KTU, you will learn how to work with technology-enriched reality, know how to implement it into real business projects, and start some of your own. By working in collaborative teams you will find connections through economics, business, IT, and technology areas – they will give you the irreplaceable knowledge of building the business of tomorrow.

Businessmen colleagues

While working and learning alongside real business owners, you will get to know the actual problems of businesses and help their owners solve them. Our study modules are designed by real entrepreneurs, meaning that you will solve real start-up business situations, apply and test your knowledge to practice, and see the outcome instantly.

Creativity is key

To come up with that one brilliant idea, you need a whole bunch of them to pick from. Here you will learn how to generate ingenious ideas, develop them into business strategies or projects, and forecast the business environment. All of your creative decisions will help create and grow a business and always aid in any future activity. Creativity is invaluable.

The beauty of these studies is that you won’t feel alone –- a vibrant academic community of like-minded people is waiting to contribute to your current projects or even help develop new ones together.

Kickstart your business while studying

Just imagine – your business idea gets the financing it needs and starts getting developed in Silicon Valley, USA. Sounds like a dream, right? It can actually turn into reality! “KTU Startup Space” is a unique start-up business incubation system that operates at our university. Our students have already received support from the project and are currently continuing their activities in Lithuania and all around the world, including the legendary Silicon Valley.



Business – electronic, international, services.
Entrepreneurship – business idea, innovative nonthinking, entrepreneurial company
Business strategy – mission, vision, strategic aims
Innovation management – innovative products, innovation culture, competitiveness
Business ideation and implementation Analysis and management of business processes Leadership development and management Knowledge and solutions of business practice



Rasa Žilionė

Director at PI Innovation


It is important for the employer that the graduate would be open to changes, motivated for constant improvement, would be able to cooperate and communicate with colleagues and partners. Non-standard experiences, creativity creativeness, flexibility, knowing of foreign languages, and many other “soft” components of competencies are on the top of the list of employee selection criteria these days. All of this is acquired by the students of Business and Entrepreneurship
study programme; therefore, the majority of them successfully establish themselves in the Lithuanian and foreign companies.

Artūras Kanapkis

Director at UAB “Baltic Synergy”


The key to success is the ability to connect different competencies for the achievement of the common result, to find the relations between individual disciplines and use this synergy. The studies of Business and Entrepreneurship
are an interdisciplinary space of knowledge which provides an opportunity to know not only individual business management functions (marketing, accounting, finances, etc.) but rather the business company as the whole. For this reason, the graduate from this programme can become a link connecting the professionals of individual fields, understanding the specifics of each one of them and able to use the knowledge of different disciplines for the achievement of the common goal.
When studying various subjects of Business and Entrepreneurship
, I had more than one opportunity to try myself in various hypothetical situations of business without experiencing the actual risk. This allowed me to gain valuable experience. Due to programme of Business and Entrepreneurship
I know where to look for the ways to find the right solution for my business.



What will you be able to do?

Create logical and potentially big business ideas.

Analyse the strategy of a specific active business to find its strengths in the market.

Analyse entrepreneurial businesses in chosen markets, evaluate their environmental analysis, creativity, and logically justified conditions.

Apply the negotiation theory in practice.

Explain the concepts of management, its development, main terms, functions, and areas of the managers’ activities.

Apply your knowledge, both locally and globally.



You may become

There is no need to explain –- the manager is the central figure of any company, responsible for its establishment, business planning, and management. As a manager, you will define corporate strategy, internal policies, address critical issues, and represent your organisation in negotiations, projects, and events.

As a professional, you will lead the product development of companies and commercialise innovations. You will also help manage various administrative procedures, corporate strategy, and control costs.

You will be capable of leading the sales and marketing staff. As a specialist, you will also draw up and manage corporate budgets, conduct market assessments, and represent company or organisation at sales events, trade shows, and other forums.

As a professional, whose activities are related to the higher goals of the organisation, you will seek to ensure customer loyalty, analyse and improve the business systems of your company, develop a precise strategy and help to implement it.

You will be the one to unleash real talent. In this position, you will be the professional who can attract and retain the best employees in the company – you will form teams, solve legal personnel issues, form the atmosphere of the company, and create a motivational system.



Minimum requirements

IELTS ≥5.5, TOEFL ≥75, CEFR ≥B2, or equivalent

High school certificate

Maximum 3 years after high school graduation is eligible.

Often you can get a suitable transcript from your school. If this is not the case, you will need official translations along with verified copies of the original.

The entry qualification documents are accepted in the following languages: English / Russian.

The documents must be legalised (Apostille) by the Ministry of Foreign Affairs of the country where the documents were issued. This requirement does not apply for the documents issued in the EU and Belarus, Ukraine.

IELTS ≥5.5, TOEFL ≥75, CEFR ≥B2, or equivalent

High school certificate

Minimum average grade (CGPA) > 60 % in each entry subject.


Score structure


Tuition fee

Foreign nationals with Lithuanian origins and EU citizens
Full-time studies 1680 €
Price per credit 28 €


Financial support