The programme is only conducted in Lithuanian language. Entry requirements for this particular programme can be found in the programme description provided in Lithuanian language.
in Lithuanian
Marketing today requires strategists who can stay one step ahead in the dynamic world of business, and KTU trains such specialists. The Marketing Management programme, accredited by the world-class organisation CIM, helps unlock the secrets of anticipating and influencing consumer preferences. Graduates work with market-leading companies and start-ups to become strategists who can create success stories in the face of fierce competition. The course is flexible and tailored to the contemporary individual, with modules delivered through a combination of face-to-face and distance learning, and material taught in cycles, allowing you to combine work with the acquisition of new knowledge.
You will become a member of a prestigious marketing network, as the study programme is accredited by the Chartered Institute of Marketing (CIM). The CIM qualification is highly valued by employers around the world and opens a wide range of career opportunities in marketing.
You will gain in-depth knowledge of marketing management and work with advanced software, as well as practical skills in working with HubSpot digital marketing platform and other tools. Postgraduate students have the opportunity to test the stationary and mobile Tobii Pro gaze tracking technology.
The study programme offers a wide range of opportunities to solve real-life problems for businesses and organisations in practice, including case studies, marketing simulations and their application in existing businesses and organisations. We are currently cooperating with Marketing Lab and LiMA (Lithuanian Marketing Association).
Students can choose between a challenge project Hands-On, which addresses real-life challenges at the strategic level of companies or organisations, or a 3-module block in a field of study. You will have the opportunity to spend 1-2 semesters in Erasmus+ part-time study and participate in a blended intensive programme (Erasmus+ BIP).
Become a marketing expert capable of solving managerial and operational challenges in any marketing environment.
You will gain in-depth knowledge of marketing management to support a successful and promising career. In addition to mastering the latest digital marketing tools, you will explore cross-cultural consumer behaviour, out-of-home marketing, strategy development, neuromarketing, and other advanced areas of marketing.
With the growing demand for skilled professionals, new career opportunities in marketing are constantly emerging:
Supports sales objectives by advising, planning and organising communication campaigns. Project managers act as a link between brands and consumers.
Represents the company or organisation in dealings with external partners, overseeing marketing and advertising plans, brand positioning, budgeting, and brand management strategies.
Develops and implements brand identity strategy, focusing on consistency, customer engagement and brand equity. Seeks to manage the customer experience across all brand touchpoints.
| Module name | Credits | Method of organisation |
|---|
| Brand and Communication Management | 5 | Blended learning |
| Cross-Cultural Consumer Behaviour | 5 | Blended learning |
| Marketing Management | 10 | Blended learning |
| Project of Marketing Strategy | 5 | Distance learning |
| Relationship Marketing | 5 | Blended learning |
| Module name | Credits | Method of organisation |
|---|
| Corporate Reputation Management | 5 | On-campus learning |
| Digital Marketing | 10 | Blended learning |
| Entrepreneurial Marketing | 5 | On-campus learning |
| Marketing Metrics and Analytics | 5 | Blended learning |
| Neuromarketing | 5 | Blended learning |
| Module name | Credits | Method of organisation |
|---|
| Research Project | 5 | Blended learning |
| Scientific Research Design | 5 | Blended learning |
| Data Analysis Methods | 5 | Blended learning |
| Qualitative Research Methods | 5 | Blended learning |
| Quantitative Research Methods | 5 | Blended learning |
| Electives | 15 |
| Challenge-Based Project 1 | 10 | Blended learning |
| Challenge-Based Project 2 | 5 | Blended learning |
| Business Model Innovation | 5 | Blended learning |
| Change Management | 5 | Blended learning |
| Strategic Management | 5 | Blended learning |
| Module name | Credits | Method of organisation |
|---|
| Master’s Degree Final Project | 30 | Blended learning |
The programme is only conducted in Lithuanian language. Entry requirements for this particular programme can be found in the programme description provided in Lithuanian language.
in Lithuanian
I see the competencies acquired in Marketing Management studies as an opportunity to strengthen strategic thinking, creative problem-solving and adaptability in a dynamic environment. I have gained a better understanding of consumer needs and the subtleties of the market, and with several years of work experience, I have also increased my knowledge in the work environment.
The master’s degree gave me the opportunity to change my career radically and I immediately created a work place of a graphic designer and social media specialist for myself. During the studies, I also took part in the Erasmus+ international exchange programme and went abroad to meet a business mentor who helped me to prioritise my career.
In a rapidly changing business world, effective marketing management is a key indicator of competitiveness, which is why the need for marketing professionals is very high. KTU Marketing Management graduates are distinguished by their technological literacy, strong practical knowledge and the ability to combine theory with real solutions.
All teaching and assessment activities in this programme are conducted in Lithuanian. Therefore, proficiency in this language is essential.
When choosing a marketing degree, it is important to pay attention to the programme modules, the experience of the lecturers and the modern teaching methods and tools needed for today’s marketing market. You should also pay attention to how professionals in the field perceive the programme, the opportunities to work on real projects, and the university’s links with external Lithuanian and international partners.
The programme has a strong focus on data analytics and the application of artificial intelligence to marketing solutions. KTU also works with international brands, providing access to global marketing networks.
Talk to us, study with us:
K. Donelaičio St. 73, LT-44249 Kaunas
phone: +370 679 44 555
email studijos@ktu.lt
School of Economics and Business
II Chamber
Gedimino St. 50, LT-44239 Kaunas
email evf@ktu.lt
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