New Media Language

This programme is designed for those who want to learn to “play with language”, know the secrets of electronic communication, analyse grammar of “visual design” and master a few foreign languages (French, German, Russian, Italian, Spanish or Swedish). Innovative language solutions are an integral part of the activities in the fields of media, public relations, advertising, marketing, etc. The programme offers BA+ competences in the chosen study field (Public Governance, Visual Content Processing Technology, etc.)

The graduate can work in various industrial, governmental, non-governmental, education and culture, health, voluntary organisations and bodies, where good knowledge of English, skills of professional work with a variety of genres and styles of oral or written text, and specific education in language of new media are required, as well as seek a career and work in communications, public relations, publishing, business, marketing, advertising, media design, translation and project work areas.

Code 6121NX035
Location Kaunas
Faculty of Social Sciences, Arts and Humanities
Cycle First cycle
Field Linguistics
Language English
Study mode and duration Full-time studies - 4 y. (Day-time)
Degree awarded Bachelor of Humanities
  • Metropolitan University Prague
  • University of Angers
  • University of A Coruna
  • University of Cyprus
  • Masaryk University


Why @KTU?

Foreign languages are taught by native speakers

Students can master second and/or third foreign language choosing from French, German, Russian, Italian, Spanish or Swedish, often taught by native speakers.

Why @KTU?

Interdisciplinary programme

Interdisciplinary programme is focused on language and its application in various media: blogs, websites, social networks, software, video games, film, imagery, etc.

Why @KTU?

Strong links to information technologies

The study programme schedules 24 ECTS in IT subjects to consolidate skills of working in and with the web and other media.



Text – structure, models, style
Virtual space – portals, social networks, blogs, discussion groups
Audio visuals – graphics, acoustics, linguistics
Speaking. Public – preparation, practice, structure, visual material
You will have knowledge of linguistic issues and will learn another foreign language You will be able to develop creative, academic, technical and professional texts of various genres and prepare them for publication You will understand new media theories and be able to create audio-visual material You can choose the following minor studies


A student who chooses BA+ competence, acquires the knowledge and skills in an additional study field, and discovers new career prospects.


BA+ competence blocks offered in KTU Bachelor’s study programmes can be an alternative study plan for:

  • the specialisations;
  • individual set of modules;
  • the subjects providing deeper knowledge of the study field.

Acquisition of the competence is certified by the issue of KTU certificate and entry in the diploma supplement.



Sandra Nezabitauskienė

AB "Volfas Engelman", Director of Personnel


Being a personnel specialist, I think that students, who graduate from Media Language studies, are competitive in the market and marketable, particularly in the areas of public relations and marketing, because we lack the graduates, able to think in a modern and innovative ways, who have encountered the latest media solutions.



Student’s competences
Knowledge of applied linguistics and ability to apply them in a creative and methodological manner while analysing and creating texts for medias; Knowledge of modern medias, their culture, power, social control and virtual communities; English language at level C1, second foreign language at level B2.

Student’s skills
– Able to create, analyse, edit and interpret texts in English in various areas and genres in the context of new medias;
– Able to comprehend and assess the processes of media culture;
– Able to prepare verbal and audio-visual information in digital media.



You may become

Media writer, author

Creating an idea, writing and editing of prose, articles, advertisement texts, instructions for use and other published or presented works;
Selection of the published material, revision of style, correctness of language and accuracy of content.

Web and multimedia developer

Design of computer code, analysis and design of websites;
Design and development of digital animation, photographs, games, audio and video clips, Internet applications;
Maintenance of communication with network specialists for control and assurance of safety of the Internet and web server, distribution of space and user access.

Specialist of administration and executive areas

Maintenance of communication of the organisational division, implementation and maintenance of document preparation and coordination of internal management;
Cooperation and maintenance of communication regarding various issues related to the organisation’s operations;
Guarantee of compliance with respective legislations, regulating documents and standards.



Minimum requirements

Proficiency in English
Language requirements

IELTS ≥5.5, TOEFL ≥75, CEFR ≥B2, or equivalent

Eligibility CGPA
High school certificate

Maximum 3 years after high school graduation is eligible.

Often you can get a suitable transcript from your school. If this is not the case, you will need official translations along with verified copies of the original.

The entry qualification documents are accepted in the following languages: English / Russian.

The documents must be legalised (Apostille) by the Ministry of Foreign Affairs of the country where the documents were issued. This requirement does not apply for the documents issued in the EU and Belarus, Ukraine.

Minimum average grade (CGPA) > 60 % in each entry subject.


Score structure

Subject Coefficient Type
First subject

English language


IELTS, TOEFL, CEFR or equivalent

Second subject



Final exam

Third subject



Online interview


Tuition fee

Full-time studies 2900 €
Price per credit 48,33 €
Foreign nationals with Lithuanian origins and EU citizens
Full-time studies 2474 €
Price per credit 41,23 €


Financial support