Marketing

Understand what you need today and predict tomorrow
Marketing is the engine that drives the business, creating value and delivering competitive advantage. You’ll learn how to integrate engineering, data analytics and digital marketing. You’ll gain exceptional analytical and technological skills and collaborate closely with innovative companies, not only through professional practice but also by working on real marketing projects where the results influence business decisions.

in Lithuanian

Programme values

In a small, modern lecture space, students engage in a discussion on business development strategies led by a lecturer. The close-knit learning environment encourages active interaction and deep topic exploration.

Valued by industry leaders

The Marketing study programme trains professionals with a systematic marketing approach, whose knowledge is up-to-date with the latest market trends and needs.

Another angle of the “Young-Lab” auditorium shows a space where modern design, flexible layout, and functionality meet – ideal for everything from group work to creative academic projects. It reflects KTU’s commitment to delivering a holistic study experience.

Inspiring learning environment

We regularly invite successful marketing specialists and lecturers from renowned universities. During the studies, you will work with digital marketing software platforms that integrate various solutions, such as HubSpot, Semrush and various marketing simulations.

Students from KTU’s GIFTed program tackle real-world challenges using the mind map method – this is a space for high-potential youth to collaborate, think creatively, and lead with purpose.

Real-world cases

The study programme will give you the unique opportunity to gain crucial digital marketing knowledge and practical skills by participating in competitions organised by world leaders such as Google. In addition, we offer guidance to help students prepare for and become certified Google Ads professionals.

A student raises his hand during discussion – KTU encourages active participation, critical thinking, and self-driven decision-making. Flexible study paths allow each learner to shape their own academic journey.

New Freedom to shape your path

Challenge yourself and get involved in a Product Development Project, where you will develop real products and services. You will work in teams with KTU researchers and social partners. You will have the opportunity to study for 1-2 semesters at Erasmus+ universities abroad and to take part in a blended intensive study programme (Erasmus+ BIP).

In this study programme, you can choose the following study paths:

Innovation development

create real innovations – products or services with social partners

Career opportunities

A programme that provides up-to-date marketing knowledge and develops the analytical and creative skills that will help you get a job in business, the public sector or the not-for-profit sector. You will learn how to respond clearly to consumer wants and needs using innovative market research methods, and how to apply competitive and effective marketing solutions.

Here are some of the careers you can pursue after your studies:

Sales and Marketing Specialist

Promotes products or services, negotiates, develops and implements strategies for sales plans, maintains relationships with existing customers and actively seeks new business opportunities.

Communications and Public Relations Officer

Represents the organisation or company in dealings with the media and other organisations. Monitors, manages and co-ordinates internal and external corporate communications to achieve favourable public opinion.

Digital Marketing Specialist

Develops, plans and implements bespoke digital marketing strategies. Creates social media campaigns and optimises them using Google Analytics or other systems.

Admission requirements and programme structure

Cycle – first cycle

Field – marketing

Form, duration – full-time studies (3 yr.)

Study type – day-time, on-campus

Location – Kaunas, School of Economics and Business

Language – lithuanian

Degree awarded – bachelor of business management

Yearly price ⁱ : full-time studies – 3176 €, price per credit – 52,93 €

Financial support »

Semester

Module name	Credits	Method of organisation

Informatics 1	6	On-campus learning
Introduction to Marketing	6	On-campus learning
Mathematics 1	6	On-campus learning
Micro and Macroeconomics	6	On-campus learning

Electives of Philosophy and Sustainable Development 2025 (Select 6 cr.)

Media Philosophy	6	Blended learning
Sustainable Development	6	Blended learning

Module name	Credits	Method of organisation

Business Management	6	On-campus learning
Economic Statistics	6	On-campus learning
Fundamentals of Enterprises Accounting and Financial Management	6	On-campus learning
Fundamentals of Marketing	6	On-campus learning

Foreign Language Electives (Level C1) 2025 (Select 6 cr.)

Academic and Technical Communication in English (Level C1)	6	On-campus learning
Academic and Technical Communication in French (Level C1)	6	On-campus learning
Academic and Technical Communication in German (Level C1)	6	On-campus learning

Module name	Credits	Method of organisation

Brand Management	6	On-campus learning
Fundamentals of Digital Marketing	6	On-campus learning
Market Analysis	6	On-campus learning
Services Marketing	6	On-campus learning
Social Research Methods	6	Blended learning

Module name	Credits	Method of organisation

Pricing	6	On-campus learning
Search Engine Advertising	6	Blended learning
Social Media Marketing	6	On-campus learning

Group of Electives (Select 12 cr.)

Optional Subjects 2025	6
Marketing in Business-to-Business Market	6	On-campus learning
Product Development Project	12	On-campus learning
Trade Marketing	6	On-campus learning

Module name	Credits	Method of organisation

Creative Advertising	6	On-campus learning
Fundamentals of Marketing Analytics	6	On-campus learning
Marketing Channels	6	On-campus learning
Public Relations	6	On-campus learning
Sales and Negotiation	6	On-campus learning

Module name	Credits	Method of organisation

Bachelor’s Degree Final Project	15	Blended learning
Professional Internship	15	On-campus learning

Good to know

Module – a part of a study programme consisting of several related topics.
Credit – a unit of the volume of a study module in hours.
On-campus – learning on the university premises.
Blended – learning on the university premises and online.

Module – a part of a study programme consisting of several related topics.
Credit – a unit of the volume of a study module in hours.
On-campus – learning on the university premises.

Module – a part of a study programme consisting of several related topics.
Credit – a unit of the volume of a study module in hours.
On-campus – learning on the university premises.
Blended – learning on the university premises and online.

Module – a part of a study programme consisting of several related topics.
Credit – a unit of the volume of a study module in hours.
On-campus – learning on the university premises.
Blended – learning on the university premises and online.

Module – a part of a study programme consisting of several related topics.
Credit – a unit of the volume of a study module in hours.
On-campus – learning on the university premises.

Module – a part of a study programme consisting of several related topics.
Credit – a unit of the volume of a study module in hours.
On-campus – learning on the university premises.
Blended – learning on the university premises and online.

What will you learn

To justify decisions using logical reasoning
To analyse the impact of media on business
To explain the basic fundamentals of marketing
To describe the basic principles of how economies and markets work

To apply the basic principles of business management
To explain the principles of accounting and financial management for different types of companies
To communicate in English in social, academic and professional contexts

To solve marketing problems for service companies
To evaluate brand decisions and management principles
To strategically analyse the market and competitive environment
To apply digital marketing tools to organisations
To plan and evaluate marketing activities and communication campaigns

To select competitive pricing strategies
To implement search advertising campaigns (Google Ads)
To analyse the impact of social media on corporate marketing activities
To analyse the specifics of B2B marketing
To implement business ideas by applying the principles of specific marketing areas

To implement creative advertising strategy solutions
To make data-driven marketing decisions
To manage different marketing channels
To make informed decisions in negotiation and sales situations
To manage marketing communications

To conduct theoretical and empirical research on marketing issues
To interpret and present the results

Admission requirements

The programme is only conducted in Lithuanian language. Entry requirements for this particular programme can be found in the programme description provided in Lithuanian language.

in Lithuanian

Testimonials

A young woman with wavy blonde hair, wearing a light shirt-style jacket with pockets and decorative buttons, stands with arms crossed and smiles while looking at the camera against a light background.

During our studies, we collaborate with businesses, get hands-on with creative projects and have the opportunity to get a job in marketing even before we graduate. The Bachelor’s in Marketing develops analytical and creative thinking and prepares you for the dynamic job market.

Gintarė Žilinskytė

3rd year student

A young woman with long brown hair, wearing a light blazer and a white top, smiles while looking over her shoulder at the camera against a light background.

I currently work in marketing and sales, and the knowledge I gained at university has helped me develop my career path. Marketing is a creative study programme that covers many common aspects of business, sales and economics. It will also help you to improve your public speaking and teamwork skills, which are highly valued in today’s job market.

Kamilė Kubaitienė

KTU alumna, B2B Marketing and Sales Manager, Inida

International mobility partners

Join an exchange programme with our international partners:

more about exchange studies

FAQ

What language is this programme taught in?

The language of instruction for this programme is exclusively Lithuanian, which means that all classes, assignments and evaluations are conducted in Lithuanian.

To apply for this study programme, do I need to have a good knowledge of mathematics?

Studying Marketing at Kaunas University of Technology requires a basic knowledge of mathematics, as the studies involve market analysis, data evaluation and statistics. However, you should not be intimidated by this. Most tasks require analytical thinking and practical skills, which can be developed during the studies.

Do marketing studies require creativity or analytical skills?

A marketing degree develops both creative and analytical skills. Creativity is essential for creating inspiring advertising campaigns and engaging content, while analytical skills are needed to conduct market research, analyse data and develop effective strategies. The ability to combine these two skills is a key attribute of a successful marketer and essential to achieving great results.