The programme is only conducted in Lithuanian language. Entry requirements for this particular programme can be found in the programme description provided in Lithuanian language.
in Lithuanian
Understand what you need today and predict tomorrow
Marketing is the engine that drives the business, creating value and delivering competitive advantage. You’ll learn how to integrate engineering, data analytics and digital marketing. You’ll gain exceptional analytical and technological skills and collaborate closely with innovative companies, not only through professional practice but also by working on real marketing projects where the results influence business decisions.
The Marketing study programme trains professionals with a systematic marketing approach, whose knowledge is up-to-date with the latest market trends and needs.
We regularly invite successful marketing specialists and lecturers from renowned universities. During the studies, you will work with digital marketing software platforms that integrate various solutions, such as HubSpot, Semrush and various marketing simulations.
The study programme will give you the unique opportunity to gain crucial digital marketing knowledge and practical skills by participating in competitions organised by world leaders such as Google. In addition, we offer guidance to help students prepare for and become certified Google Ads professionals.
Challenge yourself and get involved in a Product Development Project, where you will develop real products and services. You will work in teams with KTU researchers and social partners. You will have the opportunity to study for 1-2 semesters at Erasmus+ universities abroad and to take part in a blended intensive study programme (Erasmus+ BIP).
A programme that provides up-to-date marketing knowledge and develops the analytical and creative skills that will help you get a job in business, the public sector or the not-for-profit sector. You will learn how to respond clearly to consumer wants and needs using innovative market research methods, and how to apply competitive and effective marketing solutions.
Here are some of the careers you can pursue after your studies:
Promotes products or services, negotiates, develops and implements strategies for sales plans, maintains relationships with existing customers and actively seeks new business opportunities.
Represents the organisation or company in dealings with the media and other organisations. Monitors, manages and co-ordinates internal and external corporate communications to achieve favourable public opinion.
Develops, plans and implements bespoke digital marketing strategies. Creates social media campaigns and optimises them using Google Analytics or other systems.
Module name | Credits | Method of organisation |
---|
Informatics 1 | 6 | On-campus learning |
Introduction to Marketing | 6 | On-campus learning |
Mathematics 1 | 6 | On-campus learning |
Micro and Macroeconomics | 6 | On-campus learning |
Media Philosophy | 6 | Blended learning |
Sustainable Development | 6 | Blended learning |
Module name | Credits | Method of organisation |
---|
Business Management | 6 | On-campus learning |
Economic Statistics | 6 | On-campus learning |
Fundamentals of Enterprises Accounting and Financial Management | 6 | On-campus learning |
Fundamentals of Marketing | 6 | On-campus learning |
Academic and Technical Communication in English (Level C1) | 6 | On-campus learning |
Academic and Technical Communication in French (Level C1) | 6 | On-campus learning |
Academic and Technical Communication in German (Level C1) | 6 | On-campus learning |
Module name | Credits | Method of organisation |
---|
Brand Management | 6 | On-campus learning |
Fundamentals of Digital Marketing | 6 | On-campus learning |
Market Analysis | 6 | On-campus learning |
Services Marketing | 6 | On-campus learning |
Social Research Methods | 6 | Blended learning |
Module name | Credits | Method of organisation |
---|
Pricing | 6 | On-campus learning |
Search Engine Advertising | 6 | Blended learning |
Social Media Marketing | 6 | On-campus learning |
Optional Subjects 2025 | 6 | |
Marketing in Business-to-Business Market | 6 | On-campus learning |
Product Development Project | 12 | On-campus learning |
Trade Marketing | 6 | On-campus learning |
Module name | Credits | Method of organisation |
---|
Creative Advertising | 6 | On-campus learning |
Fundamentals of Marketing Analytics | 6 | On-campus learning |
Marketing Channels | 6 | On-campus learning |
Public Relations | 6 | On-campus learning |
Sales and Negotiation | 6 | On-campus learning |
Module name | Credits | Method of organisation |
---|
Bachelor’s Degree Final Project | 15 | Blended learning |
Professional Internship | 15 | On-campus learning |
The programme is only conducted in Lithuanian language. Entry requirements for this particular programme can be found in the programme description provided in Lithuanian language.
in Lithuanian
During our studies, we collaborate with businesses, get hands-on with creative projects and have the opportunity to get a job in marketing even before we graduate. The Bachelor’s in Marketing develops analytical and creative thinking and prepares you for the dynamic job market.
I currently work in marketing and sales, and the knowledge I gained at university has helped me develop my career path. Marketing is a creative study programme that covers many common aspects of business, sales and economics. It will also help you to improve your public speaking and teamwork skills, which are highly valued in today’s job market.
The language of instruction for this programme is exclusively Lithuanian, which means that all classes, assignments and evaluations are conducted in Lithuanian.
Studying Marketing at Kaunas University of Technology requires a basic knowledge of mathematics, as the studies involve market analysis, data evaluation and statistics. However, you should not be intimidated by this. Most tasks require analytical thinking and practical skills, which can be developed during the studies.
A marketing degree develops both creative and analytical skills. Creativity is essential for creating inspiring advertising campaigns and engaging content, while analytical skills are needed to conduct market research, analyse data and develop effective strategies. The ability to combine these two skills is a key attribute of a successful marketer and essential to achieving great results.
Talk to us, study with us:
K. Donelaičio St. 73, LT-44249 Kaunas
phone: +370 679 44 555
email studijos@ktu.lt
School of Economics and Business
II Chamber
Gedimino St. 50, LT-44239 Kaunas
email evf@ktu.lt