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Marketing

Understand what you need today and predict tomorrow
Marketing is the engine that drives the business, creating value and delivering competitive advantage. You’ll learn how to integrate engineering, data analytics and digital marketing. You’ll gain exceptional analytical and technological skills and collaborate closely with innovative companies, not only through professional practice but also by working on real marketing projects where the results influence business decisions.

in Lithuanian

Programme values

In a small, modern lecture space, students engage in a discussion on business development strategies led by a lecturer. The close-knit learning environment encourages active interaction and deep topic exploration.
Valued by industry leaders

The Marketing study programme trains professionals with a systematic marketing approach, whose knowledge is up-to-date with the latest market trends and needs.  

Another angle of the “Young-Lab” auditorium shows a space where modern design, flexible layout, and functionality meet – ideal for everything from group work to creative academic projects. It reflects KTU’s commitment to delivering a holistic study experience.
Inspiring learning environment

We regularly invite successful marketing specialists and lecturers from renowned universities. During the studies, you will work with digital marketing software platforms that integrate various solutions, such as HubSpot, Semrush and various marketing simulations. 

Students from KTU’s GIFTed program tackle real-world challenges using the mind map method – this is a space for high-potential youth to collaborate, think creatively, and lead with purpose.
Real-world cases

The study programme will give you the unique opportunity to gain crucial digital marketing knowledge and practical skills by participating in competitions organised by world leaders such as Google. In addition, we offer guidance to help students prepare for and become certified Google Ads professionals. 

A student raises his hand during discussion – KTU encourages active participation, critical thinking, and self-driven decision-making. Flexible study paths allow each learner to shape their own academic journey.
New Freedom to shape your path

Challenge yourself and get involved in a Product Development Project, where you will develop real products and services. You will work in teams with KTU researchers and social partners. You will have the opportunity to study for 1-2 semesters at Erasmus+ universities abroad and to take part in a blended intensive study programme (Erasmus+ BIP). 

In this study programme, you can choose the following study paths:

Career opportunities

A programme that provides up-to-date marketing knowledge and develops the analytical and creative skills that will help you get a job in business, the public sector or the not-for-profit sector. You will learn how to respond clearly to consumer wants and needs using innovative market research methods, and how to apply competitive and effective marketing solutions.

Here are some of the careers you can pursue after your studies:

Wallet with euro coin – represents financially rewarding career options in economics, finance, or investment analysis after top-rated studies.
Sales and Marketing Specialist

Promotes products or services, negotiates, develops and implements strategies for sales plans, maintains relationships with existing customers and actively seeks new business opportunities.

Mobile interface with profile icon – reflects careers in digital communication, media design, and social tech platforms.
Communications and Public Relations Officer

Represents the organisation or company in dealings with the media and other organisations. Monitors, manages and co-ordinates internal and external corporate communications to achieve favourable public opinion.

Icon of a digital analytics dashboard – represents career paths in data analysis, business intelligence, and performance tracking using modern tech tools.
Digital Marketing Specialist

Develops, plans and implements bespoke digital marketing strategies. Creates social media campaigns and optimises them using Google Analytics or other systems.

Admission requirements and programme structure

An arrow icon pointing right – represents the study level (Bachelor, Master, or PhD) in a structured academic path.
Cyclefirst cycle
A document icon refers to the field of study – such as engineering, technology, business, and more.
Field – marketing
A clock icon indicates the form and duration of the programme.
Form, duration full-time studies (3 yr.)
A calendar icon indicates the mode of study – full-time, remote, or blended learning.
Study typeday-time, on-campus
A location pin icon marks the place where the study programme is delivered – within a top-rated university in Lithuania.
Location – Kaunas, School of Economics and Business
A speech bubble icon represents the language of instruction – often English for international, top-rated study programmes.
Language – lithuanian
A graduation cap icon represents the degree awarded upon completion – bachelor’s, master’s, or doctoral qualification from a top university in Lithuania.
Degree awarded – bachelor of business management
An icon with the euro symbol shows the annual tuition fee – clearly presenting the cost of investing in quality education.
Yearly price i : full-time studies – 3176 €, price per credit – 52,93 €
Module name Credits Method of organisation
Informatics 1 6 On-campus learning
Introduction to Marketing 6 On-campus learning
Mathematics 1 6 On-campus learning
Micro and Macroeconomics 6 On-campus learning

Electives of Philosophy and Sustainable Development 2025 (Select 6 cr.)

Media Philosophy 6 Blended learning
Sustainable Development 6 Blended learning
Module name Credits Method of organisation
Brand Management 6 On-campus learning
Fundamentals of Digital Marketing 6 On-campus learning
Market Analysis 6 On-campus learning
Services Marketing 6 On-campus learning
Social Research Methods 6 Blended learning
Module name Credits Method of organisation
Pricing 6 On-campus learning
Search Engine Advertising 6 Blended learning
Social Media Marketing 6 On-campus learning

Group of Electives (Select 12 cr.)

Optional Subjects 2025 6
Marketing in Business-to-Business Market 6 On-campus learning
Product Development Project 12 On-campus learning
Trade Marketing 6 On-campus learning
Module name Credits Method of organisation
Creative Advertising 6 On-campus learning
Fundamentals of Marketing Analytics 6 On-campus learning
Marketing Channels 6 On-campus learning
Public Relations 6 On-campus learning
Sales and Negotiation 6 On-campus learning
Module name Credits Method of organisation
Bachelor’s Degree Final Project 15 Blended learning
Professional Internship 15 On-campus learning
Good to know
  • Module – a part of a study programme consisting of several related topics.
  • Credit – a unit of the volume of a study module in hours.
  • On-campus – learning on the university premises.
  • Blended – learning on the university premises and online.
  • Module – a part of a study programme consisting of several related topics.
  • Credit – a unit of the volume of a study module in hours.
  • On-campus – learning on the university premises.
  • Module – a part of a study programme consisting of several related topics.
  • Credit – a unit of the volume of a study module in hours.
  • On-campus – learning on the university premises.
  • Blended – learning on the university premises and online.
  • Module – a part of a study programme consisting of several related topics.
  • Credit – a unit of the volume of a study module in hours.
  • On-campus – learning on the university premises.
  • Blended – learning on the university premises and online.
  • Module – a part of a study programme consisting of several related topics.
  • Credit – a unit of the volume of a study module in hours.
  • On-campus – learning on the university premises.
  • Module – a part of a study programme consisting of several related topics.
  • Credit – a unit of the volume of a study module in hours.
  • On-campus – learning on the university premises.
  • Blended – learning on the university premises and online.

The programme is only conducted in Lithuanian language. Entry requirements for this particular programme can be found in the programme description provided in Lithuanian language.

in Lithuanian

Testimonials

A young woman with wavy blonde hair, wearing a light shirt-style jacket with pockets and decorative buttons, stands with arms crossed and smiles while looking at the camera against a light background.

During our studies, we collaborate with businesses, get hands-on with creative projects and have the opportunity to get a job in marketing even before we graduate. The Bachelor’s in Marketing develops analytical and creative thinking and prepares you for the dynamic job market.

Gintarė Žilinskytė
3rd year student
A young woman with long brown hair, wearing a light blazer and a white top, smiles while looking over her shoulder at the camera against a light background.

I currently work in marketing and sales, and the knowledge I gained at university has helped me develop my career path. Marketing is a creative study programme that covers many common aspects of business, sales and economics. It will also help you to improve your public speaking and teamwork skills, which are highly valued in today’s job market.

Kamilė Kubaitienė
KTU alumna, B2B Marketing and Sales Manager, Inida

International mobility partners

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FAQ

The language of instruction for this programme is exclusively Lithuanian, which means that all classes, assignments and evaluations are conducted in Lithuanian.

Studying Marketing at Kaunas University of Technology requires a basic knowledge of mathematics, as the studies involve market analysis, data evaluation and statistics. However, you should not be intimidated by this. Most tasks require analytical thinking and practical skills, which can be developed during the studies.

A marketing degree develops both creative and analytical skills. Creativity is essential for creating inspiring advertising campaigns and engaging content, while analytical skills are needed to conduct market research, analyse data and develop effective strategies. The ability to combine these two skills is a key attribute of a successful marketer and essential to achieving great results.

 

Contacts

Two female study info specialists wearing black and white outfits with one on the left in a white blouse under a black vest and one on the right in a black top with a patterned scarf willing that you can contact to answer your questions about studies at KTU.

Talk to us, study with us:
K. Donelaičio St. 73, LT-44249 Kaunas
phone: +370 679 44 555
email studijos@ktu.lt

let's talk

School of Economics and Business
II Chamber
Gedimino St. 50, LT-44239 Kaunas
email evf@ktu.lt

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