Business Digitalization Management

The digital business revolution
We have entered a business era where artificial intelligence, robotics and big data are everyday tools. In the Business Digitalization Management programme, you’ll learn how to integrate cutting-edge technologies into business processes – from virtual reality to IoT solutions. You’ll be in demand as business digitalization management becomes increasingly important for companies that want to stay competitive. As a digital business professional, you’ll find rewarding job opportunities in both start-ups and traditional companies.

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Programme values

A lecturer leads a session in the modern “Young-Lab” classroom, combining technology and a creative atmosphere. It’s a space where inspiring discussions and new ideas come to life.

Valued by industry leaders

This study programme’s curriculum offers a unique combination of science and practice, developed in collaboration with market leaders such as Danske Bank, Invest Lithuania, Littelfuse, Innovation Agency and other partners.

Another angle of the “Young-Lab” auditorium shows a space where modern design, flexible layout, and functionality meet – ideal for everything from group work to creative academic projects. It reflects KTU’s commitment to delivering a holistic study experience.

Inspiring learning environment

Lectures will be given by experienced teachers, and practical skills will be developed by business professionals. You will apply the gained by simulating real company processes in the newly equipped DigiLab digital manufacturing laboratory.

Students from KTU’s GIFTed program tackle real-world challenges using the mind map method – this is a space for high-potential youth to collaborate, think creatively, and lead with purpose.

Real-world cases

The programme is distinguished by its innovative teaching methods – challenge-based learning, simulations and projects. You will learn how to integrate the latest technologies for business development. During your studies, you can spend up to 1 year in advanced Lithuanian or international companies, gaining real work experience.

Students studying using computers – a flexible academic environment that supports remote learning and self-paced study. KTU accommodates diverse learning styles.

New Freedom to shape your path

During your studies, you will have the opportunity to go on Erasmus+ part-time study and participate in mixed intensive programmes (Erasmus+ CIPs). You can also get involved in a Product Development Project where you will develop real products and services.

In this study programme, you can choose the following study paths:

Extended internship

expand your practical skills by dedicating more time to professional experience

Career opportunities

A data guru, able to collect, organise, process, visualise and provide insights to improve performance
The programme provides knowledge of the opportunities and challenges of digital technologies and develops the skills to apply them effectively in marketing, finance, process management, sales, production or service delivery. You will learn how to successfully manage and implement digitalisation projects and how to work in multidisciplinary teams to develop innovative and competitive solutions. You will be able to implement digital transformations in organisations.

The knowledge you gain from the Business Digitalization Management programme will help you get a job in a wide range of business areas:

Business Analyst

Analyses the organisation’s processes, data and systems to identify problems and opportunities for operational improvement. Develops proposals for process improvement solutions in collaboration with business and IT teams. Develops requirements for new systems or solutions and oversees their implementation.

Digitisation Project Manager

Initiates, plans and implements projects to digitise the organisation’s processes. Responsible for ensuring that projects are delivered on time, on budget and to specification. Collaborates with all project stakeholders, managing risk and quality of digitisation projects.

Digital Transformation Specialist

Coordinates the organisation’s transition to new technologies and digital solutions. Analyses existing processes, identifies opportunities for improvement and implements technological innovations. Develops strategies and solutions to help the organisation adapt to digital transformation in collaboration with other business units.

Admission requirements and programme structure

Cycle – first cycle

Field – management

Form, duration – full-time studies (4 yr.)

Study type – day-time, on-campus

Location – Kaunas, School of Economics and Business

Language – english, lithuanian

Degree awarded – bachelor of business management

Yearly price ⁱ : full-time studies – 3176 €, price per credit – 52,93 €

Financial support »

Semester

Module name	Credits	Method of organisation

Informatics 1	6	On-campus learning
Introduction to Business Digitalization Management	6	On-campus learning
Mathematics 1	6	On-campus learning
Micro and Macroeconomics	6	On-campus learning

Electives of Philosophy and Sustainable Development 2025 (Select 6 cr.)

Media Philosophy	6	Blended learning
Sustainable Development	6	Blended learning

Module name	Credits	Method of organisation

Digital Organisation Management	6	On-campus learning
Economic Statistics	6	On-campus learning
Fundamentals of Enterprises Accounting and Financial Management	6	On-campus learning
Management	6	On-campus learning

Foreign Language Electives (Level C1) 2025 (Select 6 cr.)

Academic and Technical Communication in English (Level C1)	6	On-campus learning
Academic and Technical Communication in French (Level C1)	6	On-campus learning
Academic and Technical Communication in German (Level C1)	6	On-campus learning

Module name	Credits	Method of organisation

Business Process and Quality Management	6	On-campus learning
Fundamentals of Data Bases and Information Systems	6	On-campus learning
Fundamentals of Marketing	6	On-campus learning
Fundamentals of Programming	6	On-campus learning
Human Resources Management	6	On-campus learning

Module name	Credits	Method of organisation

Business Intelligence and Data Mining	6	On-campus learning
Business Process Modelling	6	Blended learning
Change Management	6	On-campus learning
Project Management	6	On-campus learning

Group of Electives (Select 6 cr.)

Optional Subjects 2025	6
Financial Technologies	6	Blended learning

Module name	Credits	Method of organisation

Fundamentals of Digital Marketing	6	On-campus learning
Innovation Management	6	On-campus learning
Intelligent Process Automation	6	Blended learning
Social Research Methods	6	Blended learning

Elective 2 (Select 6 cr.)

Artificial Intelligence in Business Processes	6	Blended learning
Data Analysis	6	On-campus learning
Data Analytics	6	On-campus learning

Module name	Credits	Method of organisation

On-campus learning

Module name	Credits	Method of organisation

On-campus learning

Module name	Credits	Method of organisation

Bachelor’s Degree Final Project	18	Blended learning
Semester Project	12	Blended learning

Good to know

Module – a part of a study programme consisting of several related topics.
Credit – a unit of the volume of a study module in hours.
On-campus – learning on the university premises.
Blended – learning on the university premises and online.

Module – a part of a study programme consisting of several related topics.
Credit – a unit of the volume of a study module in hours.
On-campus – learning on the university premises.

Module – a part of a study programme consisting of several related topics.
Credit – a unit of the volume of a study module in hours.
On-campus – learning on the university premises.

Module – a part of a study programme consisting of several related topics.
Credit – a unit of the volume of a study module in hours.
On-campus – learning on the university premises.
Blended – learning on the university premises and online.

Module – a part of a study programme consisting of several related topics.
Credit – a unit of the volume of a study module in hours.
On-campus – learning on the university premises.
Blended – learning on the university premises and online.

Module – a part of a study programme consisting of several related topics.
Credit – a unit of the volume of a study module in hours.
On-campus – learning on the university premises.

Module – a part of a study programme consisting of several related topics.
Credit – a unit of the volume of a study module in hours.
On-campus – learning on the university premises.

Module – a part of a study programme consisting of several related topics.
Credit – a unit of the volume of a study module in hours.
Blended – learning on the university premises and online.

What will you learn

To apply digital business principles
To analyse economic problems at micro and macro levels
To apply mathematical and information technology principles to develop digitisation solutions

To apply economic statistical methods to data analysis
To understand the principles of accounting and financial management
To organise the management processes of a digital organisation
To apply management principles to business decisions

To manage data, analyse and integrate it for decision-making
To creatively solve marketing problems
To apply the UiPath software package
To manage the organisation's processes and quality to achieve operational efficiency

To manage change projects in the context of the organisation's activities
To develop a digitised performance management system
To apply performance analytics tools for visual domain analysis and data-driven decision-making

To manage innovation development and deployment processes
To apply digital marketing strategies
To apply social research methods to data analysis
To understand the principles of business process automation

To apply knowledge and skills in the organisation of your choice
To summarise and present the results of the professional internship

To apply knowledge and skills in the organisation of your choice
To summarise and present the results of the professional internship

To plan and carry out the investigation
To analyse the results of the study
To prepare and present the final project

Admissions requirements

Proficiency in English	IELTS ≥ 5.5, TOEFL ≥ 75, CEFR ≥ B2, or equivalent.
Eligibility criteria:	High school certificate.Maximum 3 years after high school graduation. Minimum average grade (CGPA) >60% in each entry subject.
Transcript requirements:	Obtain a suitable transcript from your school. If unavailable, provide official translations and verified copies of the original documents.
Accepted languages:	English / Russian.
Document legislation:	The documents must be legalised (Apostille) by the Ministry of Foreign Affairs of the country where the documents were issued. This requirement does not apply to the EU and Belarus, Ukraine documents.

Score structure

◼	0,4	final exam	mathematics or economics
◼	0,4	final exam	history or information technologies, or geography, or foreign language
◼	0,2	final exam	English language

admission procedure preparatory courses

Testimonials

This study programme is the first step towards today’s reality. What I gained at KTU is not only the knowledge of business data analytics and project management. The university also gave me real experience with companies, personal growth in the GIFTed Talent Academy and Invensa Investors Club, and the support of career mentors. These studies have turned me into the kind of professional that today’s businesses need.

Vilius Bytautas

Student

A blond man smiling, wearing a light-colored shirt, photographed against a light background.

In the contemporary world, the interaction between business and technology is becoming a necessity, and companies increasingly need professionals who understand both business processes and IT solutions. Business digitalisation management professionals combine both – they know how to optimise organisations’ operations, to apply technology, and ensure that digitalisation processes are put into practice and deliver real benefits.

Dainius Janeliūnas

Process & Project Management Lead, Acme Group

International mobility partners

Join an exchange programme with our international partners:

more about exchange studies

FAQ

Why should I choose KTU?

Choosing KTU opens doors to exceptional education, a modern learning environment, and opportunities to connect with industry professionals. The university provides forward-thinking study programs, global collaborations, and practical learning experiences. By emphasizing research, entrepreneurship, and skill development, KTU prepares its graduates to thrive in international careers and step confidently into leadership roles.

Is IT knowledge necessary for studying?

No, IT knowledge isn’t a requirement to begin the Business Digitalisation Management programme, but having some familiarity can be helpful. As you progress, you’ll get practical experience working with digital technologies, IT solutions, and data analysis. While having basic IT skills may make the coursework a bit easier, there’s no need to worry if you’re a beginner—everything you need will be covered throughout the programme.

Do I need to know Lithuanian to study in Lithuania?

No, you don’t need to know Lithuanian to study in Lithuania. Many universities, including KTU, offer programmes in English for international students. However, learning some basic Lithuanian can be really helpful—it’ll make it easier to connect with locals and experience the culture more fully.

What are the career opportunities after completing this programme?

After completing Business Digitalisation Management studies, you can pursue a variety of career opportunities, including roles as a digital transformation manager, IT project manager, data analyst, process optimization specialist, or business analyst. You can also work as a change management expert, integrating the latest technologies into various business functions such as marketing, finance, sales, and operations.

Contacts

Contact photo of Silvia Petniūnaitė wearing a black blazer representing KTU study info specialists consulting international students.

International Studies Office
Student Info Center
Studentų St. 50, LT-51368 Kaunas
email international@ktu.lt

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School of Economics and Business
II Chamber
Gedimino St. 50, LT-44239 Kaunas
email evf@ktu.lt

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